Why do we begin our program with self image? We all understand that our professionalism is directly related to our ability to meet certain criteria when it comes to our performance. If you were to ask any sales manager what characteristics best fit his top performers he would no doubt list among other things their positive attitude, their optimistic outlook and their endless energy. We truly believe that a closer look at a top performer will give you the picture of a person who has a positive self image.  A healthy positive self image is the primary characteristic that drives the top performers to excel in all facets of the sales process. We begin and end our boot camp with a look at how a positive self image is directly related to our performance. We believe that there are 10 elements in the sales process. Nine of those elements revolve around the 10th, self image. We also believe that without mastering the other 9 elements it would be difficult to maintain a positive self image and without a positive self image it would be difficult to continuously perform at the level necessary to master the other 9 elements. What we are talking about is a conscious decision to do our very best by taking care of  the things that will make us confident and self assured in our dealings with our family, friends, and business associates.